The Storefront for Art and Architecture’s White House Redux Project—Winners Announced!
In January the Storefront for Art and Architecture, a New York City-based nonprofit organization, posted an international open call for ideas on redesigning the White House. Why? Well, with Change being such a theme in the upcoming presidential election, why not?
While everyone is familiar with what the White House looks like, we’ve learned that there’s much more to the building than meets the eye. An enormous complex as large underground as it is above, the White House consists of 55,000 square feet of floor space over six floors—132 rooms and 35 bathrooms, 28 fireplaces, a tennis court, bowling alley, movie theater, jogging track, swimming pool, and a putting green. The structure has expanded significantly since its original design, by James Hoban, was selected by George Washington in 1792 from a competition—over an anonymous submission by Thomas Jefferson. Washington, who reportedly made the selection somewhat hastily, himself expanded the White House by 30 percent after the design he’d approved had been constructed.
For the Storefront for Art and Architecture’s contest, we rethought the White House in a very contemporary context. In our proposal, this iconic symbol of America gets in bed with another symbol of America—the Coca-Cola Company—to create the ultimate symbol of America.
Ladies and gentleman, The Sprite House.
The White House Redux project received 841 submissions from around the world. A panel of some of the world’s most renowned designers and critics has selected the three winners of the competition. Not surprisingly, we were not among them. But our Sprite House will be featured in the month-long exhibition at the Storefront for Art and Architecture (opening October 2), and published in White House Redux —The Book.
For more information about the White House Redux project and who won, click here.
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