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It’s All Coming Together in Brooklyn

Base 11/17/08 | , ,
Greene Hill Food Co-op logo
New identity for the Greene Hill Food Co-op

At the end of last week we presented our identity design proposal for the new Greene Hill Food Co-op in Brooklyn (due to open in fall 2009) to a group of co-op members ranging from VPs to chefs, architects to computer programmers, grad students to lawyers. Greene Hill is one of the most collectively diverse clients we have worked with. And because of the co-op’s non-hierarchical structure, every one of its members has equal say in the development of its identity, … more

NY Times “T” Recommends BozarShop as Key Stop in Brussels

Base, BozarShop 11/10/08 | 
NY Times

Image credit: NY Times

In yesterday’s Sunday edition of the NY Times, the stylish T magazine recommended BozarShop as one of eight “must see’s” on any Brussels tour. BozarShop is co-owned by Base, publisher Actar, and the Palais des Beaux-Arts, Brussels.

Click here to see the full story. Click section “The Goods,” article “Style Map: Brussels.”

Base in Brussels Opens Its Doors For Design September

Base, BaseLab 10/16/08 | ,
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Inside Base’s Brussels studio for Design September’s Open Doors: a faux Arno catches up on leisure reading; faux Pierre considers growing a moustache

The city of Brussels has long been a city with a strong, active design culture. Yet despite its perpetually prolific and varied design community Brussels is often overlooked as a design capital, no doubt due at least in part to the typically modest, understated nature of its residents. But two years ago this all began to change, with the first installment of an annual city-wide program called Design September. … more

onedotzero Fest, Featuring BaseMotion, Opens Today

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Since 1999, London-based onedotzero has staged the largest dedicated digital film festival in the world. A “cross-media production company and an international network of events” that “champions and explores new forms of moving image,” onedotzero is … more

Chinatown Ruds Off on Base in New York

Base 09/25/08 | 
lightlyrud

Yi YU, some sort of wash cloth apparently

The Grand Food Market, a block from our New York studio, is an emporium of delights. … more

The Storefront for Art and Architecture’s White House Redux Project—Winners Announced!

white-house-reduxIn January the Storefront for Art and Architecture, a New York City-based nonprofit organization, posted an international open call for ideas on redesigning the White House. Why? Well, with Change being such a theme in the upcoming presidential election, why not? … more

Atualuxo Luxury Branding Conference: São Paulo, Brazil

Base 09/19/08 | 
Geoff Cook discusses luxury branding at Atualuxo 2008

Geoff Cook discusses luxury branding at Atualuxo 2008

Brazil’s first-ever luxury branding conference took place in São Paulo September 1–3. … more

BozarSHOP Movies Twice Nominated


BozarSHOP movies, from BaseMotion on Vimeo

BozarShop, the more-than-a-museum-store at the Palais des Beaux-Arts in Brussels, opened just before the holidays in 2007. To publicize the opening, BaseMotion made a series of 12 short online movies for the Bozar website. All echo the wacky tone we struck for the identity of BozarShop.

The series was nominated for an award by D&AD, the London-based nonprofit “educational charity that represents the global creative, design and advertising communities,” in the category New Branding Schemes: Small Business. The movies have also been nominated for the 2008 LAUS awards.

Things We Like: MIS São Paulo

Base 09/16/08 | , ,
Museum of Image and Sound, São Paulo

Museum of Image and Sound, São Paulo

On a trip to São Paulo earlier this month, we visited the new Museum of Image and Sound. The recently remodeled museum, still smelling of fresh paint, focuses on new media and technology exhibitions. Some of the pieces we especially liked: Whitney Lee’s “Soft Porn,” … more

Base Nominated by Cooper Hewitt

Base 05/1/08 | 
Vote for Base

The Smithsonian’s Cooper-Hewitt National Design Museum recently nominated Base in New York for its National Design Award for Communications Design. … more