BaseNow  

UltraMegaLore To Bare All

poster

Undressed for success: This UltraMegaLore poster we designed has been raising eyebrows in Hasselt.

Read this story in French.

It’s ultra. It’s mega. It’s Hannelore.

It’s UltraMegaLore, an exhibition retrospective celebrating the life and career of Belgian supermodel Hannelore Knuts. Curated for The ModeMuseum Hasselt by Hannelore herself, the show is a personal statement and look-back on her ten-plus years as a model and muse to a host of photographers, artists, and fashion designers. We’ve designed all communications materials for UltraMegaLore, including posters, invitations, banners, and the book-catalogue. … more

Things We Like: Collier Schorr’s Blumen

image 1 … more

Interview with Jamie Gray, pt.1

Jamie

Jamie Gray of Matter

In New York it is often hard to catch up with people who are even just a couple blocks away. For this week’s interview, we decided to keep it local, and talk with Jamie Gray, the man behind Matter, the high-end furniture and design store right around the corner from Base’s New York office. More than just the proprietor of Matter, Jamie is also involved in the design of the store’s own furniture line, Matter Made. With an eye peeled for a bigger Manhattan space, Jamie took time out of his increasingly busy schedule to answer a few of our questions about how he got where he is today, and how he’s going to get where he wants to be tomorrow.

… more

Karen Lantelme of Pantone visits Base New York, 2/24/10

karen-lantelmeVisitor Pass is a loose series of headshots of various visitors to our studios. Stopping in recently was Karen Lantelme, Director of Creative Marketing at Pantone.

More Packaging In Base’s Future

Base 03/1/10 | 
camerabag_photo_1001

Carla Maristany, new packaging specialist working from Base’s Barcelona office

While we’ve never been strangers to the world of packaging, our packages have typically been vehicles for delivering our graphic work rather than central pillars themselves of our projects. But with the hiring of packaging specialist Carla Maristany, that is about to change. Working from our Barcelona office, Carla comes to us with 14 years of packaging experience. As we look forward to developing packaging projects in the future, we give you here some of Base’s packaging projects from the past. … more

Major earthquake strikes Santiago de Chile

Base 02/27/10 | 

imagen044

A devastating 8.8 magnitude earthquake struck Santiago de Chile at 3:34 am local time, today, February 27th.

Thank God, all Base people and families are reported to be OK. The studio suffered only light damage to the walls.

Some images of the damage throughout the city can be seen here.

Jennifer Tzar at Base New York, 2/17/10

Base 02/25/10 | 

jennifer-tzarVisitor Pass is a loose series of headshots of various visitors to our studios. Stopping in recently was photographer Jennifer Tzar.

Base Unveils Signature Lorem Ipsum Text

Base, BaseWords 02/23/10 | 

What a thankless job lorem ipsum text has. Its entire purpose runs contrary to the very concept of language. This bothers us at Base, not only because lorem ipsum is the salt in the wounds of an extinct and noble language, but because the job of lorem ipsum is to talk and say nothing.

This is why we’ve created a signature Base lorem ipsum text in English. Addressing lorem ipsum’s unique and contradictory predicament of being language used specifically not to communicate, our statement manages to speak up not only for itself, but for lorem ipsum everywhere: … more

Graanmarkt 13: A White Facade, Three Floors, And An Open Door

graanmarkt-13-exterior

Graanmarkt 13: The home is the store; the name is the address.

Graanmarkt 13, a new and unique retail store in Antwerp, opened Saturday. Located in a residential building and neighborhood on the city’s tree-lined market square, Graanmarkt 13 is a store conceived as a home. In fact, it is a home. Proprietors Ilse Cornelissens and Tim Van Geloven live on the top floor of this stately, renovated row house. The first three floors comprise the store—a fully furnished “private” home open to the public, where everything—from furniture to decorations to clothing—is for sale. … more

BaseLab en la radio

BaseLab_joanca

Joanca contento entre letras

El pasado 10 de febrero me hicieron una entrevista en la radio sobre el extraño mundo del diseñador de tipos y otros temas colaterales al dibujo de las letras. Fue en el programa Extraradi de COM Ràdio.
Tras los nervios iniciales por el miedo a decir algo que no gustara a mi madre, demostré mi capacidad de hablar sobre tipografía sin freno. Al final los veinticinco minutos de entrevista se me hicieron incluso cortos.

Si quereis escucharlo podeis hacerlo aquí (la entrevista fue en catalán)

Anteriormente emitieron una entrevista a nuestra colega Laura Meseguer, en la cual hablaba sobre la exposición Helvetica, una nueva tipografía que puede verse hasta mediados de marzo en el DHub de Barcelona.
La intervención de Laura podeis escucharla aquí.