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Beautiful Losers en La Casa Encendida

Ayer se inauguró en La Casa Encendida la exposición “Beautiful Losers: Arte actual y cultura urbana”, comisariada por Aaron Rose y Christian Strike. Una muestra de aire callejero en la que hemos participado, tanto en la organización del espacio expositivo como en el diseño  … more

w’eau, la eau de toilette de women’secret

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women’secret ha lanzado w’eau, una nueva eau de toilette creada por Idesa Parfums. El naming
es made in BaseWords, y BaseDesign ha trabajado en el packaging y en el diseño de la botella
junto al diseñador industrial Martín Azúa. … more

La Monnaie To Host Juliette Binoche–Akram Khan Collaboration

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Our program cover for In-I at La Monnaie

Multi-talented French actor Juliette Binoche and British dancer–choreographer Akram Khan have collaborated on a new dance work that incorporates music, singing, and acting. Akram, who acts and plays guitar in the performance … more

Construction Barriers Designed to Get Noticed

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Barnard College construction barrier, New York

As part of our on-going work with Barnard College, the prestigious women’s college in New York City (in partnership with Columbia University), we designed a series of construction barrier graphics to help generate excitement about their future student center and ease the disturbance of the long-term construction. Working with the same concept as the architects of the building, … more

Our Work With Miami Art Museum Twice Recognized

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PRINT magazine’s 2008 Regional Design Annual

Our work with Miami Art Museum has just been featured in two publications. PRINT magazine’s 2008 Regional Design Annual, which calls itself “the most comprehensive survey of graphic design in the United States,” presents the year’s “best creative work produced from Hawaii to Rhode Island and all points in between.” As last year’s edition was compiled from more than 20,000 submissions, we’re quite happy that our work has been selected for two recognitions … more

White House Redux: The Final Product

Storefront for Art and Architecture

Outside the Storefront for Art and Architecture

A few weeks ago, we mentioned our participation in the White House Redux project and showed the details of our very own Sprite House. The selected entries have been displayed through October at The Storefront for Art and Architecture, which is located just up the street from our New York studio.

We stopped by to see the selection of 150 entries (from more than 500) on display.  Click below to see the pictures.

… more

The Branding of Schools

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Barnard Magazine covers (photographers, clockwise from top left: Victoria Cohen, Noah Sheldon, Juliana Sohn, Annie Leibovitz)

The field of secondary education isn’t just competitive for students. Colleges and universities today vie not only for students but for the best educators, press, and funding. More and more, schools must distinguish themselves, reconcile their histories with their future goals, and tell their stories to the world. To do this, they must first organize their information and then communicate it clearly and consistently across all outlets.

We often don’t think of schools as “brands,” … more

The First Brussels Biennale Opens Today!

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Brussels Biennale logo

Fifty years to the day from the closing of the 1958 World’s Fair, which saw a surge of development and modernization in Brussels, the first-ever Brussels Biennale of contemporary art opens. The biennale is being staged in two primary locations, the former Post Sorting Center at the Brussels-Sud station, and the Anneessens premetro station, … more

Vivienda y Espacio doméstico en el siglo XXI

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El pasado domingo se clausuró la quinta edición de la Semana de la Arquitectura de Madrid, con sus jornadas de puertas abiertas, sus exposiciones, conferencias, itinerarios y espectáculos; cerca de 300 actividades gratuitas que tienen por objetivo … more

Interview with French actress Julie Gayet & Nadia Turincev

Logo Rouge International

Logo Rouge International

BaseDesign a été choisi par le duo, Julie Gayet et Nadia Turincev pour créer l’identité de leur nouvelle boîte de production de films Rouge International. Pour Nadia, avec son expérience du monde de la production et du cinéma, ce fut une évolution logique. Pour la comédienne Julie, qui souhaite changer le monde de la production, ce fut une évolution naturelle. À deux elles ont créé Rouge International, une boite de production avec un oeil plus ouvert et libre sur le cinéma international. … more