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The 1.000 faces of BaseLab


GrrR Covers

Together with some stuff that will emerge in a month like a huge K-BOOM, we want to inform you that finally GRRR #15 is finally out. … more

The Branding of Schools

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Barnard Magazine covers (photographers, clockwise from top left: Victoria Cohen, Noah Sheldon, Juliana Sohn, Annie Leibovitz)

The field of secondary education isn’t just competitive for students. Colleges and universities today vie not only for students but for the best educators, press, and funding. More and more, schools must distinguish themselves, reconcile their histories with their future goals, and tell their stories to the world. To do this, they must first organize their information and then communicate it clearly and consistently across all outlets.

We often don’t think of schools as “brands,” … more

Base in Brussels Opens Its Doors For Design September

Base, BaseLab 10/16/08 | ,
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Inside Base’s Brussels studio for Design September’s Open Doors: a faux Arno catches up on leisure reading; faux Pierre considers growing a moustache

The city of Brussels has long been a city with a strong, active design culture. Yet despite its perpetually prolific and varied design community Brussels is often overlooked as a design capital, no doubt due at least in part to the typically modest, understated nature of its residents. But two years ago this all began to change, with the first installment of an annual city-wide program called Design September. … more

BaseLab and BaseWords: Two Great Tastes That Taste Great Together

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A medley of BaseLab typefaces (from top to bottom): Screech Regular, Dialogue Bold, TPG Rounded Bold, Kipling Bold, Kidsws

To establish a tone and mission statement for its communications, our type foundry BaseLab turned to our writing department. As a start, BaseWords has written a “lorem ipsum” statement directed at creative directors, designers, and clients who may be looking for a custom typeface. In addition to saying what Lab does, BaseWords’ text is designed to showcase Lab’s type creations in action. … more

La 1a Festa del Grafisme

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Intervenció gràfica a un aparador de Portbou

El cap de setmana passat va celebrar-se a Portbou la primera edició de la Festa del Grafisme, organitzada per Grrr, col·lectiu de dissenyadors gràfics. Una trobada oberta al voltant de la funció comunicativa i social del disseny gràfic des d’una perspectiva conscient, informal, slow… … more

BaseLab at Pecha Kucha Brussels Tonight!

Pecha Kucha Brussels — tonight!

Pecha Kucha Brussels—tonight at Recyclart, Brussels

In just five years, Pecha Kucha Night has become an international phenomenon. This creative forum was started in Tokyo in 2003 and has quickly grown to colonize in more than 120 cities around the world. Named with the Japanese word for the sound of conversation, Pecha Kucha is an exchange between people … more

Las tiendas women’secret cambian de look

Nueva tienda women\'secret

Nueva tienda women’secret

women’secret ha iniciado un cambio de imagen en sus tiendas: una propuesta fresca y moderna, fiel al espíritu joven y cosmopolita de la marca. El nuevo look ha entrado en España y poco a poco irá incorporándose en las más de 400 tiendas que la cadena tiene en cerca de cuarenta países. … more

Typography Convention Goes Glocal

 

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BaseLab newspaper, included in the Type Congress gift bag

BaseLab took time out from designing typefaces for Kipling and STM, the public transportation system of Montreal, to go to the Type Congress, in Valencia, Spain, over the weekend of June 20–22. Organized by the ADCV (Association of Designers of the Community of Valencia), the convention was titled “GLOCAL”, and focused on typography and regional alphabets in an era of globalization. … more