The latest issue of Dental Enthusiast, a magazine that does not exist, features an editorial by BaseWords
BaseWords is the writing division of Base. We write anything from commercial copy to essays and stories, grocery lists, and emails to friends and family. Each Wednesday we try to post some of our work on BaseNow. This week’s installment takes its inspiration from the world of oral hygiene.
I went shopping for toothpaste yesterday because I ran out. Choosing a toothpaste was much harder than I remembered. There were so many options! There was one tube with whitening, one with cavity protection, one with fluoride, one with baking soda, one with Scope, one with sensitive teeth protection, one with tartar control. Then all the combinations. One with tartar control plus Scope, one with cavity protection plus whitening, … more
women’secret ha lanzado w’eau, una nueva eau de toilette creada por Idesa Parfums. El naming
es made in BaseWords, y BaseDesign ha trabajado en el packaging y en el diseño de la botella
junto al diseñador industrial Martín Azúa. … more
PRINT magazine’s 2008 Regional Design Annual
Our work with Miami Art Museum has just been featured in two publications. PRINT magazine’s 2008 Regional Design Annual, which calls itself “the most comprehensive survey of graphic design in the United States,” presents the year’s “best creative work produced from Hawaii to Rhode Island and all points in between.” As last year’s edition was compiled from more than 20,000 submissions, we’re quite happy that our work has been selected for two recognitions … more
A medley of BaseLab typefaces (from top to bottom): Screech Regular, Dialogue Bold, TPG Rounded Bold, Kipling Bold, Kidsws
To establish a tone and mission statement for its communications, our type foundry BaseLab turned to our writing department. As a start, BaseWords has written a “lorem ipsum” statement directed at creative directors, designers, and clients who may be looking for a custom typeface. In addition to saying what Lab does, BaseWords’ text is designed to showcase Lab’s type creations in action. … more
Lifestyle. The term today is used to package anything and everything. As every conceivable product or service has been crammed into “lifestyle” in recent years, its original meaning, already dubious, has stretched and warped beyond recognition to become something new: Nothing. … more
In January the Storefront for Art and Architecture, a New York City-based nonprofit organization, posted an international open call for ideas on redesigning the White House. Why? Well, with Change being such a theme in the upcoming presidential election, why not? … more
Ever on the cutting-edge of technology and pop culture, BaseWords has posted a video to Vimeo, and a song to MySpace. The video entry features no actual client work … more
deSingel’s multiple colours
What?! You haven’t heard of deSingel?! deSingel is a multi-disciplinary cultural institution in Antwerp that stages contemporary dance, music, and theatre performances, as well as architecture and contemporary art exhibitions. Yes, that’s a wide range of cultural offerings. … more
Mainland_entrance
What does Las Vegas have in common with Asian restaurants? Luck! Jonathan Morr, the restauranteur who brought us NYC favorites Republic, Stand, and Bond St., … more
Tilda Swinton
Ever-intriguing actress Tilda Swinton is gearing up to start her own production company. With an interdisciplinary thrust and a focus on the creative process—as she says, “to posit the … more
