eliana-tranchesi

Eliana Tranchesi (image courtesy of Istoé magazine)

To-Do Lists is exactly what it sounds like. With these daily tasks, we offer a glimpse into the everyday lives of people we know.

Today’s to-do list comes from Eliana Tranchesi, owner of the São Paulo-based fashion empire, Daslu. Base partner Geoff Cook met Tranchesi over a decade ago. She has since opened a luxury department store, Villa Daslu, created her own private-label fashion brand, opened satellite stores, been convicted of tax evasion charges, and battled breast cancer. She is a controversial figure but to those who know her she is an immensely kind, caring, business-savvy workaholic who pioneered luxury retail in South America. This is her to-do list for today, Tuesday, November 3rd. … more