Kristen Wentrcek.

To-Do Lists is exactly what it sounds like. With these daily tasks, we offer a glimpse into the everyday lives of people we know.

With a degree from NYU and four years’ experience in real estate development, Kristen Wentrcek started Wintercheck Factory in June 2009, in Brooklyn, with the idea of creating accessible, cost-effective design produced in the U.S. You are maybe wondering why the name “Wintercheck” Factory? In fact, the name is derived from her own last name, Wentrcek, and an official attempt to have her name finally pronounced correctly.

Today, the multi-tasking, multi-skilled young woman behind design company Wintercheck Factory shares with us her ambitious to-do list for Monday, May 10, 2010. … more

Eliana Tranchesi (image courtesy of Istoé magazine)

To-Do Lists is exactly what it sounds like. With these daily tasks, we offer a glimpse into the everyday lives of people we know.

Today’s to-do list comes from Eliana Tranchesi, owner of the São Paulo-based fashion empire, Daslu. Base partner Geoff Cook met Tranchesi over a decade ago. She has since opened a luxury department store, Villa Daslu, created her own private-label fashion brand, opened satellite stores, been convicted of tax evasion charges, and battled breast cancer. She is a controversial figure but to those who know her she is an immensely kind, caring, business-savvy workaholic who pioneered luxury retail in South America. This is her to-do list for today, Tuesday, November 3rd. … more