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Base’s Jean-Marc Speaks At Bau’s Typo Week

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Jean-Marc discusses our work with BeTV, which put typography in motion and marked Base’s first big motion graphics project.

Saturday saw the conclusion of the second annual Typo Week, hosted by Barcelona’s Bau school of design. No, this wasn’t a week dedicated to typing mistakes. Over six days, this Typo Week included exhibits, conferences, and workshops around typography, editorial design, and typography in motion. Speaking on Saturday was our very own Jean-Marc, creative director of Base’s studio in Barcelona and head of our audiovisual department. … more

basedesign.com: A Virtual Place We Advise You To Visit

BaseMotion 07/12/10 | 

Go to basedesign.com or We’ll Get Passive-Aggressive

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Sorry to bother you. You’re probably working. Or pretending like you’re working. Anyhow, we just wanted to let you know about our new website. If you’re curious, the address is basedesign.com. We’re excited about it so we made this little flashing message thing to put some light pressure on you to get there. We hope you like it. (The website, not the pressure.)

We’ve been working on our new website for months and are all really proud of it. We know it’s summertime and you’ve probably got lots of plans, … more

New Video For Kiki de Montparnasse

In 2006 we designed the identity and packaging and image campaign to launch sexy start-up Kiki de Montparnasse. Since then this one-off store in Manhattan’s Soho has grown into a full-fledged brand with stores in Los Angeles and Las Vegas, partnerships with various luxury and boutique hotels, and representation in several multi-brand department stores, including Barneys, Bergdorf Goodman, and Selfridges. … more

Go to basedesign.com or Else

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Base’s new website is now online. Go there or face the consequences.

Wellesley Participation Drive Drives Participation

Viral videos directed by BaseMOTION

As part of our ongoing work with Wellesley College (a women’s liberal arts college in Wellesley, Massachusetts), we’ve designed a campaign to encourage alumnae to participate in its annual drive. But rather than being driven by monetary goals, the emphasis of this campaign is on participation, at any level. … more

Interview Avec la Réalisatrice Sanaz Azari

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Sanaz Azari © Sébastien Reuzé

Read this interview in English.

Sanaz Azari, qui vient de réaliser son premier film, a reçu le Grand Prix du Public au Festival International de Cinéma de Nyon 2010 pour son documentaire Salaam Isfahan. Perçu comme une investigation personnelle dans la relation qu’a Sanaz avec l’Iran, où elle est née, Salaam Isfahan a été tourné, par pure coïncidence, lors des élections iraniennes de 2009. Tout le long du film, les événements se déroulant suite aux élections influencent inévitablement celui-ci et donnent lieu à une seconde histoire. Sanaz nous a accordé un peu de son temps pour nous parler de ce premier film et de ses futurs projets.

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Salaam Isfahan

BaseMotion 05/9/10 | 
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The poster, designed by Base

Documentary film Salaam Isfahan has just taken the Grand Prix du Public at the 2010 Festival International de Cinema de Nyon. Directed by first-time filmmaker Sanaz Azari, Salaam Isfahan was shot in the streets of Isfahan. A resident of Brussels, Sanaz returned to her native Iran with a director of photography and a sound engineer, and armed with a photo camera, a video camera, and two tripods. Stopping passersby to ask if they would be willing to pose for a photo, she engages them in conversation while taking their picture, and all the while the video camera is rolling. … more

Wellesley’s “W” Analyzed

In this video, Pat Berman, Professor of Art at Wellesley College, looks at the “W” logo that our Base Lab team created for the school. Suffice it to say that her analysis is astonishing. It is insightful, intelligent and inspired in a way that reminds each of us of “that great teacher we once had.” A must see for everyone interested in typography.

For more information on our work with Wellesley, click here.

BaseMotion Picks The Top 10 Movie Trailers Ever

The good folks at BaseMotion have selected for us their ten favorite movie trailers of all time. Check it!

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