BaseNow  

Wellesley’s “W” Analyzed

In this video, Pat Berman, Professor of Art at Wellesley College, looks at the “W” logo that our Base Lab team created for the school. Suffice it to say that her analysis is astonishing. It is insightful, intelligent and inspired in a way that reminds each of us of “that great teacher we once had.” A must see for everyone interested in typography.

For more information on our work with Wellesley, click here.

BaseMotion Picks The Top 10 Movie Trailers Ever

The good folks at BaseMotion have selected for us their ten favorite movie trailers of all time. Check it!

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“La Vivienda Protegida” Now Open In Madrid

La vivienda protegida - AV Installation from BaseMOTION on Vimeo.

On January 12 Spain’s Department of Housing and AVS opened “La Vivienda Protegida: Historia de una Necesidad” (”Social Housing: A History of Need”), an exhibition tracing the history of social housing in Spain, from its creation in 1900 to the present day. In colaboration with architect Ariadna Cantis, we’ve designed the exhibition, facing the double challenge of presenting the architectural characteristics of the buildings while showing how the evolution of customs, lifestyles, and Spanish society in general have changed the way this housing has been lived in over last century. … more

“La Vivienda Protegida: Historia de una Necesidad”

 

Exterior de la Sala de Arquería de Nuevos Ministerios 

Exterior de la Sala de Arquería de Nuevos Ministerios

El Ministerio de Vivienda y AVS inauguran hoy la exposición “La Vivienda Protegida: Historia de una Necesidad”, un recorrido en la historia de la vivienda protegida en España desde su primera aparición en 1900 hasta nuestros días. En colaboración con la arquitecta Ariadna Cantis, Base ha diseñado la exposición enfrentándose a un reto doble: transmitir, por un lado, las características arquitectónicas de estas viviendas y, por otro, como han cambiado el modo de habitarlas y las costumbres, los modos de vida y la sociedad en general a lo largo del pasado siglo. … more

Emulgator Visits New York, Strikes Again

Gotham City from Emulgator on Vimeo.

BaseMotion’s Emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. Jean-Marc, the man behind Emulgator, came to New York for a few days last week, and with his latest video takes us underground.

emulgator Looks Out At New York At Night

BaseMotion 10/27/09 | ,

BaseMotion’s Emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. In its latest, emulgator slows down a New York minute to get a closer look at the buzz and hum of the city.

Airport Blues, By emulgator

BaseMotion’s emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. The latest gives us a taste of the bittersweet comings and goings, hellos and goodbyes, happening incessantly at airports everywhere.

There’s magic in the mundane. Extraordinary in the ordinary. New in the old, unexpected in the expected. These are the roses you’re supposed to stop and smell. And they’re not waiting around. Are you paying attention? What are you missing? Stop. Look. Listen. Now isn’t here for long.

BlueLabel Revolutionizes The Art World—Through Order! (God Forbid)

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Art-world sanity and accuracy start here.

In the art world, data is scattered and haphazard. One source says one thing, one source says another. Mistakes are made, copied, perpetuated. When will the madness end?

Now, actually.

BlueLabel is an online subscription-based database providing accurate and comprehensive information on works of art. It is nothing short of a revolutionary development in the art world. … more

At Last! BaseMotion’s Animated Credits for MAD 009

As a diligent reader of BaseNow you’ve read all about how Jean-Marc of BaseMotion went to Madrid over the weekend of June 29 and 30 to present at the fourth annual MAD design conference. You saw the pictures, read about the conference drawing 1,600 people, and clicked through to BaseMotion’s website to watch Perspectives again. But what about those animated credits that you read about that BaseMotion was hired to create for MAD 009? … more

Verano en La Casa

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Con la llegada del verano, La Casa Encendida nos propuso generar una identidad gráfica que reflejara la estación estival y pudiera aplicarse en sus publicaciones periódicas, en diferentes elementos de comunicación (banderolas de calle, prensa y bastidores para la fachada del edificio), en las pantallas de su hall y en distintas piezas como camisetas, abanicos o chapas. … more