BozarSHOP movies, from BaseMotion on Vimeo

BozarShop, the more-than-a-museum-store at the Palais des Beaux-Arts in Brussels, opened just before the holidays in 2007. To publicize the opening, BaseMotion made a series of 12 short online movies for the Bozar website. All echo the wacky tone we struck for the identity of BozarShop.

The series was nominated for an award by D&AD, the London-based nonprofit “educational charity that represents the global creative, design and advertising communities,” in the category New Branding Schemes: Small Business. The movies have also been nominated for the 2008 LAUS awards.

women’secret summer 2008

For Spanish fashion label women’secret, summer this year is all about the beach. For a summery Spanish flavor we art directed a shoot of the new collection on Tenerife, in the Canary Islands, working with photographer Daniel Jackson. Models Elisa Sednaoui and Rachel Alexander, … more

Action spot - title screen

Perhaps no other fans in baseball are more renowned for trash-talking than Yankee fans. It’s perhaps fitting, then, that Action, one of New York’s largest waste and recycling companies, is a sponsor of the team. … more