This post has been submitted by Steve Rogenstein, Director of Base’s New York office, after a recent trip to Los Angeles.
Los Angeles. The land of cars. The land of traffic. The land of the billboard. Billboards are ubiquitous, oftentimes lining both sides of a boulevard. Ads for movies. Ads for television shows. Ads for gas depots. Ads for amusement parks. Ads for concerts. Ads for banks. Even ads for bimbo starlets. Each bombards you with visuals, with information, with messages, urgent urgings to buy, watch, visit, listen to, fill up, spend, spend, spend. But, lest you get too attached, within the next 30 seconds you’ll undoubtedly pass another billboard, at which time your attention will be again diverted with new appeals to uncontrollably consume. At least that’s their attempt. … more
Ya están en la calle las Mediterranean Sneakers de Camper, una colección de ritmo slow
que reinterpreta el calzado deportivo en el mundo mediterráneo: zapatillas sencillas y ligeras para disfrutar de la buena vida, del sol, del relax, del placer de … more
Print ad for Pantone’s Fashion + Home division
It’s hard to believe, but there may be a silver lining to this recession: it’s forcing people to be more efficient. While it may feel like a diet at gunpoint, companies are being forced to do more with less, and faster. … more
One of the four variations of the new Mobistar logo
In its first 10 years of existence, Belgian cell phone company Mobistar had grown from a start-up challenger to become the #2 provider in Belgium. Two years ago, in the changing and increasingly competitive landscape of the industry, Mobistar’s ad agency, AIR, came to us to refresh the Mobistar brand and to further increase its visibility and recognition. Now the results are in: In the year after our work with them began, Mobistar scored an 85% recognition rate with consumers—15% over their previous identity. What follows … more
