Real rock bands don’t go on stage in worn-out jeans and leather accessories; real rock bands do it in tailor-made suits. Because a neat suit… That’s what we call rock ‘n’ roll. Soulwax, Nick Cave, and the Beatles, they’ve all packaged their beats, growls, and sweet sounds in stylish suits. Visual artists, too, swear by the suit. Take Belgian painter Michaël Borremans - he never paints in anything other than a suit. Form him, a suit brings with it a mental state of being, a trance necessary to produce wonderful paintings. For men, the suit is the equivalent of the little black dress, the one thing every man should own.
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Eva Jeanbart-Lorenzotti
Eva Jeanbart-Lorenzotti first met Base partner Geoff Cook years ago when her company, Vivre (previously named L’Art de Vivre), was known as a niche catalog. Today the catalog has moved online and Eva herself has become a respected, international arbiter of style. We sat down with Eva to discuss fashion, her personal style, and what it takes to run a luxury company in today’s competitive environment.
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Today is a promising day for the Brussels fashion scene. Because from now on, the organization Modo Bruxellae will stride its way through life as Modo Brussels. A change of only a few letters, but behind it lies a whole new functioning and strategy to support Brussels fashion, developed under the guidance of artistic director Didier Vervaeren.
Didier Vervaeren, artistic director Modo Brussels.
(photo: Gregory Derkenne)
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Eva Jeanbart-Lorenzotti
Eva Jeanbart-Lorenzotti first met Base partner Geoff Cook years ago when her company, Vivre (previously named L’Art de Vivre), was known as a niche catalog. Today the catalog has moved online and Eva herself has become a respected, international arbiter of style. We sat down with Eva to discuss fashion, her personal style, and what it takes to run a luxury company in today’s competitive environment.
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This Saturday, Hannelore Knuts’ exhibition will open its doors to the public at the ModeMuseum of Hasselt. Make sure you have your ticket for this UltraMegaBig event. … more
It’s spring and Laura Blokhina is in the mood. (Photography: Daniel Jackson)
Each year as the first taste of spring brings thoughts of sun, women’secret begins to shine. As part of our ongoing work with the fashion and lingerie brand, we’ve art directed women’secret’s spring image campaign and designed its seasonal materials.
We shot again this season with renowned fashion photographer Daniel Jackson, who’s been behind the images for women’secret’s last few seasons. We were fortunate to work with super-hot model Laura Blokhina, who, with help from stylist Alastair McKimm, seems happier than anyone that spring is here. … more
Undressed for success: This UltraMegaLore poster we designed has been raising eyebrows in Hasselt. Photo by Inez Van Lamsweerde & Vinoodh Matadin.
Read this story in French.
It’s ultra. It’s mega. It’s Hannelore.
It’s UltraMegaLore, an exhibition retrospective celebrating the life and career of Belgian supermodel Hannelore Knuts. Curated for The ModeMuseum Hasselt by Hannelore herself, the show is a personal statement and look-back on her ten-plus years as a model and muse to a host of photographers, artists, and fashion designers. We’ve designed all communications materials for UltraMegaLore, including posters, invitations, banners, and the book-catalogue. … more
Graanmarkt 13: The home is the store; the name is the address.
Graanmarkt 13, a new and unique retail store in Antwerp, opened Saturday. Located in a residential building and neighborhood on the city’s tree-lined market square, Graanmarkt 13 is a store conceived as a home. In fact, it is a home. Proprietors Ilse Cornelissens and Tim Van Geloven live on the top floor of this stately, renovated row house. The first three floors comprise the store—a fully furnished “private” home open to the public, where everything—from furniture to decorations to clothing—is for sale. … more
Jenny Gage & Tom Betterton
Like Reese’s peanut butter cups, Jenny Gage & Tom Betterton are the two great tastes that taste great together. Enlisting this photography team’s services throughout the years for Base clients such as Loewe and Kiki de Montparnasse, we’ve had the chance to witness their unique working process. Tom & Jenny took a few moments to answer some questions from Base partner Geoff Cook, revealing that their thoughts on photography are as rich and refreshing as their work itself. … more
