Straight to Business: Icograda Design Week in Madrid will showcase the best examples of how communication design, effectively managed and integrated into a company’
s strategy can result
in an improved brand image, more efficient use of resources and positive economic results.
Straight to Business 2010 will be the opportunity to learn from international case studies fostering partnerships between design and business, and an exceptional networking opportunity for international companies and design professionals from Spain and across Europe.
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Sartorial splendor on the streets of Beijing
Following their rivetings talk at the Icograda World Design Congress and UCCA, Base’s Thierry and Dimitri spent their last day in Beijing visiting Tiananmen Square and seeing some of the sights. … more
The hall at Icograda’s Kafa after Thierry and Dimitri speak
Beijing: Two guys, two talks, and two meetings in two days. Wednesday saw the dynamic duo of Base’s Thierry Brunfaut and Dimitri Jeurissen speak at Icograda World Design Congress, talking about the trend today of specializing in not specializing. Thursday, they popped over to UCCA, Ullens Center for Contemporary Art to talk to a packed auditorium of students, then had a couple meetings, went to Dadong restaurant for the best duck in town, followed by an evening at club Yugong Yishan for a concert by Kid Koala. … more
You’re in Shanghai now.
Two-fifths of Base partners, Thierry Brunfaut and Dimitri Jeurissen, flew from Belgium to China last week to speak at the 2009 Icograda World Design Congress, in Beijing from October 26–30. This past weekend found them getting acclimated in Shanghai, before heading to Beijing, where their week kicked off with a duck dinner with friends new and old. … more
Design 360° N. 22, 360° of Base
Design 360°, “Concept and Design Magazine,” has devoted more than 40 pages to Base in its latest issue. The flattering, truly 360° profile presents work from all of our offices, with a description of each project. Also included, in English and Chinese, is an interview with Base partner Geoff Cook. … more
