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It’s All Coming Together in Brooklyn

Base 11/17/08 | , ,
Greene Hill Food Co-op logo
New identity for the Greene Hill Food Co-op

At the end of last week we presented our identity design proposal for the new Greene Hill Food Co-op in Brooklyn (due to open in fall 2009) to a group of co-op members ranging from VPs to chefs, architects to computer programmers, grad students to lawyers. Greene Hill is one of the most collectively diverse clients we have worked with. And because of the co-op’s non-hierarchical structure, every one of its members has equal say in the development of its identity, … more

Our Work With Miami Art Museum Twice Recognized

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PRINT magazine’s 2008 Regional Design Annual

Our work with Miami Art Museum has just been featured in two publications. PRINT magazine’s 2008 Regional Design Annual, which calls itself “the most comprehensive survey of graphic design in the United States,” presents the year’s “best creative work produced from Hawaii to Rhode Island and all points in between.” As last year’s edition was compiled from more than 20,000 submissions, we’re quite happy that our work has been selected for two recognitions … more

White House Redux: The Final Product

Storefront for Art and Architecture

Outside the Storefront for Art and Architecture

A few weeks ago, we mentioned our participation in the White House Redux project and showed the details of our very own Sprite House. The selected entries have been displayed through October at The Storefront for Art and Architecture, which is located just up the street from our New York studio.

We stopped by to see the selection of 150 entries (from more than 500) on display.  Click below to see the pictures.

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The Branding of Schools

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Barnard Magazine covers (photographers, clockwise from top left: Victoria Cohen, Noah Sheldon, Juliana Sohn, Annie Leibovitz)

The field of secondary education isn’t just competitive for students. Colleges and universities today vie not only for students but for the best educators, press, and funding. More and more, schools must distinguish themselves, reconcile their histories with their future goals, and tell their stories to the world. To do this, they must first organize their information and then communicate it clearly and consistently across all outlets.

We often don’t think of schools as “brands,” … more

The First Brussels Biennale Opens Today!

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Brussels Biennale logo

Fifty years to the day from the closing of the 1958 World’s Fair, which saw a surge of development and modernization in Brussels, the first-ever Brussels Biennale of contemporary art opens. The biennale is being staged in two primary locations, the former Post Sorting Center at the Brussels-Sud station, and the Anneessens premetro station, … more

Interview with French actress Julie Gayet & Nadia Turincev

Logo Rouge International

Logo Rouge International

BaseDesign a été choisi par le duo, Julie Gayet et Nadia Turincev pour créer l’identité de leur nouvelle boîte de production de films Rouge International. Pour Nadia, avec son expérience du monde de la production et du cinéma, ce fut une évolution logique. Pour la comédienne Julie, qui souhaite changer le monde de la production, ce fut une évolution naturelle. À deux elles ont créé Rouge International, une boite de production avec un oeil plus ouvert et libre sur le cinéma international. … more

Hotel Missoni Coming Soon

Hotel Missoni Logo

For over 50 years, Italian fashion dynasty Missoni has spoken a bold visual language all its own. The family-owned and -operated Missoni has recently teamed up with The Rezidor Hotel Group to develop Hotel Missoni, a new international hotel. … more

The Storefront for Art and Architecture’s White House Redux Project—Winners Announced!

white-house-reduxIn January the Storefront for Art and Architecture, a New York City-based nonprofit organization, posted an international open call for ideas on redesigning the White House. Why? Well, with Change being such a theme in the upcoming presidential election, why not? … more

Gwangju Biennale Opens Today!

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Gwangju Biennale billboard

The 7th Gwangju Biennale opens today. Including 127 artists from 36 countries, the biennial is staged at venues throughout the Korean city. A series of plenary sessions and programs runs in conjunction with the biennial, up until November 9.

Related stories: Gwangju Biennale 2008: Timely and Countdown to the 2008 Gwangju Biennale.

For more information, see the Gwangju Biennale website, or e-flux.

Base & deSingel Collaborate on Architecture Biennial

De Singel\'s multiple colours

deSingel’s multiple colours

What?! You haven’t heard of deSingel?! deSingel is a multi-disciplinary cultural institution in Antwerp that stages contemporary dance, music, and theatre performances, as well as architecture and contemporary art exhibitions. Yes, that’s a wide range of cultural offerings. … more