Chelsea Carwash signage

For the last seven years you haven’t been able to drive down Manhattan’s West Side Highway without noticing Chelsea Carwash. Way back when, … more

New identity for the Greene Hill Food Co-op

At the end of last week we presented our identity design proposal for the new Greene Hill Food Co-op in Brooklyn (due to open in fall 2009) to a group of co-op members ranging from VPs to chefs, architects to computer programmers, grad students to lawyers. Greene Hill is one of the most collectively diverse clients we have worked with. And because of the co-op’s non-hierarchical structure, every one of its members has equal say in the development of its identity, … more

The view from BaseNyc

The lot to the north of our New York studio is being used to construct a water tunnel shaft for the city’s Water Tunnel No. 3 project. An underground aqueduct scheduled to stretch more than 60 miles by its completion in 2020, the tunnel will provide a third conduit for city water from sources upstate. Expected to cost upwards of $ 6 billion, it is the largest public works project in the city’s history.
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