You’re starting a company that makes comfortable shoe inserts. But you haven’t yet found a name you’re happy with. Of course the right name is crucial. It has to stand for everything your company is and does. It has to be a name you’re proud of. You’ll say it whenever you answer the phone. You’ll print it on a 50/50 cotton/polyester T-shirt. You’ll tell people the name at cocktail parties. Then you’ll tell them the name again because they didn’t hear you the first time. So, the name has to be good.
But what should it be? It has to relate to what you do. It has to be authoritative. Professional. Something that commands respect. Something that says you are Mr. Comfortable Shoe Inserts.
Wait, that’s it! Mr. Comfortable Shoe Inserts!
Countless entrepreneurs have been down this path of logic, and named their company Mr. (or Mister) Whatever-it-is-they-do. There’s a Mr. Name for just about every word in the dictionary, for both products and services, in every conceivable field. Here are 100 or so of our favorite Mr. Names.
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Some of the new materials we developed for Cinematek
The Cinémathèque Royal de Belgique—the Royal Film Archive of Belgium—is dedicated to showing, preserving, and restoring movies and related artifacts, and maintains one of the world’s richest collections of cinema. But two years ago, following cutbacks in government financing, the Brussels-based institution was forced to close its doors. Now, largely as a result of public outcry, … more
women’secret ha lanzado w’eau, una nueva eau de toilette creada por Idesa Parfums. El naming
es made in BaseWords, y BaseDesign ha trabajado en el packaging y en el diseño de la botella
junto al diseñador industrial Martín Azúa. … more
Outside the Storefront for Art and Architecture
A few weeks ago, we mentioned our participation in the White House Redux project and showed the details of our very own Sprite House. The selected entries have been displayed through October at The Storefront for Art and Architecture, which is located just up the street from our New York studio.
We stopped by to see the selection of 150 entries (from more than 500) on display. Click below to see the pictures.
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In January the Storefront for Art and Architecture, a New York City-based nonprofit organization, posted an international open call for ideas on redesigning the White House. Why? Well, with Change being such a theme in the upcoming presidential election, why not? … more
Tilda Swinton
Ever-intriguing actress Tilda Swinton is gearing up to start her own production company. With an interdisciplinary thrust and a focus on the creative process—as she says, “to posit the … more
