Barnard College construction barrier, New York

As part of our on-going work with Barnard College, the prestigious women’s college in New York City (in partnership with Columbia University), we designed a series of construction barrier graphics to help generate excitement about their future student center and ease the disturbance of the long-term construction. Working with the same concept as the architects of the building, … more

Barnard Magazine covers (photographers, clockwise from top left: Victoria Cohen, Noah Sheldon, Juliana Sohn, Annie Leibovitz)

The field of secondary education isn’t just competitive for students. Colleges and universities today vie not only for students but for the best educators, press, and funding. More and more, schools must distinguish themselves, reconcile their histories with their future goals, and tell their stories to the world. To do this, they must first organize their information and then communicate it clearly and consistently across all outlets.

We often don’t think of schools as “brands,” … more