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Base Staff Picks The Best Music Videos Ever

Miscellaneous 07/8/10 | ,


picked by Tom

… more

New Video For Kiki de Montparnasse

In 2006 we designed the identity and packaging and image campaign to launch sexy start-up Kiki de Montparnasse. Since then this one-off store in Manhattan’s Soho has grown into a full-fledged brand with stores in Los Angeles and Las Vegas, partnerships with various luxury and boutique hotels, and representation in several multi-brand department stores, including Barneys, Bergdorf Goodman, and Selfridges. … more

Interview With Artist Jesse Sugarmann

Interviews 05/14/10 | ,
sugarmanimage

Jesse Sugarmann in his Plymouth Voyager

Jesse Sugarmann loves cars. Always has. In his 20 years of driving, more than 100 cars have passed through his hands. Imports and domestics, sedans, wagons, coupes, campers, trucks… It’s a revolving door of (almost exclusively used) vehicles. He’ll buy a car, drive it around for a while, see what it can do and can’t do. At any given time he’s the shepherd of upwards of eight ’mobiles, juggling parking and maintenance and registrations, and deciding each day which one to drive as if it were pants.

But autos for Jesse are more than an accessory or way to go places; they’re objects with distinct personalities, machines you get to know. Each car is born out of its own set of circumstances and considerations and into its own unique existence. Each feels, looks, smells, and sounds differently and acts and reacts in its own way. Each comes equipped with its own personal history and larger context. Each is a time capsule and a doorway to a different experience, and a unique way of seeing and interacting with the world.

In Jesse’s video work he often uses the auto wreck as an entry point to these considerations. But rather than these cars being in a wreck due to being in the wrong place at the wrong time, Jesse places them in artificially precarious positions then restores them to their appropriate spaces. … more

Pantone: The World Of Color For A Colorful World

360° Color: A Peek Inside Pantone from Base on Vimeo.

Launching today is Pantone’s new Plus Series, the next generation of the classic Pantone Matching System. To celebrate the release, we worked with film director Greg Mitnick and producer and editor of Cool Hunting Ami Kealoha to create a film that gives a behind-the-scenes look into Pantone. With contributions from Pantone insiders as well as leading lights of the design community—John Maeda, Doug Jaeger, and Tina Roth Eisenberg of swissmiss—the four-and-a-half-minute film gives insight into the development of the new series, and highlights Pantone’s central importance in the world of design. … more

Emulgator Visits New York, Strikes Again

Gotham City from Emulgator on Vimeo.

BaseMotion’s Emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. Jean-Marc, the man behind Emulgator, came to New York for a few days last week, and with his latest video takes us underground.

emulgator Looks Out At New York At Night

BaseMotion 10/27/09 | ,

BaseMotion’s Emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. In its latest, emulgator slows down a New York minute to get a closer look at the buzz and hum of the city.

Airport Blues, By emulgator

BaseMotion’s emulgator is a series of quirky shorts focusing on those spontaneous moments and taken-for-granted details that make life interesting. The latest gives us a taste of the bittersweet comings and goings, hellos and goodbyes, happening incessantly at airports everywhere.

There’s magic in the mundane. Extraordinary in the ordinary. New in the old, unexpected in the expected. These are the roses you’re supposed to stop and smell. And they’re not waiting around. Are you paying attention? What are you missing? Stop. Look. Listen. Now isn’t here for long.