Interview with Jamie Gray, pt.1
In New York it is often hard to catch up with people who are even just a couple blocks away. For this week’s interview, we decided to keep it local, and talk with Jamie Gray, the man behind Matter, the high-end furniture and design store right around the corner from Base’s New York office. More than just the proprietor of Matter, Jamie is also involved in the design of the store’s own furniture line, Matter Made. With an eye peeled for a bigger Manhattan space, Jamie took time out of his increasingly busy schedule to answer a few of our questions about how he got where he is today, and how he’s going to get where he wants to be tomorrow.
More Packaging In Base’s Future
While we’ve never been strangers to the world of packaging, our packages have typically been vehicles for delivering our graphic work rather than central pillars themselves of our projects. But with the hiring of packaging specialist Carla Maristany, that is about to change. Working from our Barcelona office, Carla comes to us with 14 years of packaging experience. As we look forward to developing packaging projects in the future, we give you here some of Base’s packaging projects from the past. … more
Major earthquake strikes Santiago de Chile
A devastating 8.8 magnitude earthquake struck Santiago de Chile at 3:34 am local time, today, February 27th.
Thank God, all Base people and families are reported to be OK. The studio suffered only light damage to the walls.
Some images of the damage throughout the city can be seen here.
Things We Like: Viviane Sassen

Viviane Sassen’s first American show opens at Danziger Projects on March 4. The exhibition takes in three series—”Die Son Sien Alles” (The Sun Sees Everything), made in South Africa; “Flamboya”, made in Zambia and East Africa (Kenya, Uganda, and Tanzania); and “Ultra Violet”, made in Ghana. The show is up through April 10. … more
Things We Like: Kanye’s New Blog
Kanye launched his new blog today. Not exactly what we expected, but then what does Kanye ever do that the public expects?
Base Unveils Signature Lorem Ipsum Text
What a thankless job lorem ipsum text has. Its entire purpose runs contrary to the very concept of language. This bothers us at Base, not only because lorem ipsum is the salt in the wounds of an extinct and noble language, but because the job of lorem ipsum is to talk and say nothing.
This is why we’ve created a signature Base lorem ipsum text in English. Addressing lorem ipsum’s unique and contradictory predicament of being language used specifically not to communicate, our statement manages to speak up not only for itself, but for lorem ipsum everywhere: … more
Graanmarkt 13: A White Facade, Three Floors, And An Open Door
Graanmarkt 13, a new and unique retail store in Antwerp, opened Saturday. Located in a residential building and neighborhood on the city’s tree-lined market square, Graanmarkt 13 is a store conceived as a home. In fact, it is a home. Proprietors Ilse Cornelissens and Tim Van Geloven live on the top floor of this stately, renovated row house. The first three floors comprise the store—a fully furnished “private” home open to the public, where everything—from furniture to decorations to clothing—is for sale. … more



