Ryan (right) and a doppelganger make work at the opening of his new show, not because he didn’t get it done in time but because this is Studio Franchise.
Ryan McGinness’s Studio Franchise show opened last night at La Casa Encendida, in Madrid. Installed across La Casa’s three main gallery spaces, the exhibition lives up to its name, with an operational art studio in one space, the works produced there installed on an ongoing basis in the middle room, and a range of recent paintings and sculptures in the third gallery space.
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Martín Azúa
No pasa muy a menudo encontrarnos con colaboradores con los que puedes trabajar a gusto, en los que puedes confiar totalmente y acabar con plena satisfacción por el resultado. Esto es exactamente lo que nos pasa aquí en Base Barcelona con el diseñador industrial, artista y amigo, Martín Azúa, consagrado hace mucho tiempo como uno de los representantes del diseño contemporáneo español. … more



“Visitor Pass” es una serie de retratos de gente que visita nuestros estudios.
Hace unos días nos visitaron Ana, Natalia y María, alumnas del Máster en Gestión
Cultural en la Universidad Carlos III de Madrid, que están estudiando la imagen corporativa
de La Casa Encendida. Con ellas hicimos un recorrido por el diseño utilizado en estos
siete años que llevamos trabajando con LCE.
“We’re looking for Ryan McGinness”: La Casa Encendida recruits Ryan alternates on the streets of Madrid
Ryan McGinness’s Studio Franchise show opens tomorrow, February 4, at La Casa Encendida, in Madrid. As Ryan explains of the show, “Studio Franchise is a logical extension of Warhol’s factory sarcasm, the Koons/Murakami/Hirst factory sincerity, and the artist-as-brand reality of today.”
True to its name, the exhibition includes an artist studio modeled on Ryan’s New York studio, and is being staged across La Casa’s three main gallery spaces. The functioning artist studio, in Space C, will be in operation during La Casa’s opening hours, with Ryan and a small team making work that will be installed in Space B as it is completed. Space A features a variety of recent work, including a 45-panel piece and several small acrylic sculptures. With new work being added to the show on an ongoing basis, the exhibition won’t be complete until its final day, April 4. … more
Just one of the many stunning images available on the website, “Selleck Waterfall Sandwich.”
It is a rare occasion when we at Base discover ideas so original, so powerful, that no further words are necessary to describe their genius. Like this site: Selleck Waterfall Sandwich. Too good to be true.

For some of us, the best part of getting a haircut is checking out the salon’s posters of people with conspicuous hair. Designed for a hugely broad clientele, hair posters run the gamut from the informational to the inspirational. Depending on where you go for your coiffure, you might get plain, documentary-style snapshots that present haircuts like items on a Chinese-food picture-menu. Or you might find slick, composed shots flaunting poetic hair-structures that inspire patrons to make rash and probably regrettable decisions.
Some of these hairstyles resemble the plumage of exotic birds. Others, their nests. Some haircuts look like topiary or tortured lab animals, some like wedding cakes or charred sand castles. Others still look simply like it’s school picture day in an off-vintage.
We’ve cruised the interhairnet to bring you a deep gallery of the finest in hair posters. In doing so, we’ve noticed that most hair models seem unhappy or angry, quite possibly about the haircuts that have been inflicted upon them. In conducting our research we’ve also been reassured that what we consider our own bad hair days might not actually be so bad after all.
Without further ado, we present you further hairdos…
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Jenny Gage and Tom Betterton
Like Reese’s peanut butter cups, the photography team of Jenny Gage & Tom Betterton is two great tastes that taste great together. Enlisting their services throughout the years, for clients such as Loewe and Kiki de Montparnasse, we’ve had the chance to witness their unique working process. Tom & Jenny took a few moments to answer some questions from Base partner Geoff Cook, revealing that their thoughts on photography are as rich and refreshing as their work itself. … more

BaseNYC is currently looking for a dynamic, young account person to help us get bigger, better, faster, stronger.
If you’re a master multitasker and can juggle several projects without breaking a sweat;
If you have a love of design, the arts & culture, fashion, and other things contemporary;
If you’ve worked in communications or marketing or branding or design for at least one year;
If you’re personable and charming and can woo people subliminally, verbally, and through your writing;
And if you don’t flinch when faced with scheduling, programming databases, cold-calling strangers, or organizing projects,
Then we’d be very interested in meeting you.
Please send your résumé to basenyc@basedesign.com.

Visitor Pass is a loose series of headshots of various visitors to our studios. Stopping in recently was Spanish product designer, artist and our good friend Martín Azúa.